Hello! I'm

Josefina Barrera

UX/UI Designer

I often think about how people experience the digital world what frustrates them, what draws them in, what makes them stay. Because that’s where products either make sense, or fall apart.

I design from that place thoughtful, grounded, human, and oriented toward how products actually work in the real world.

I care about clarity, research, learning, and iteration. And when it clicks, it feels a little bit magical, not because it’s flashy, but because it works.

My portfolio

Products with purpose

Each project is a way to explore, solve, and connect, with people, ideas, and the values that move them.

E-COMMERCE

UX/UI

Paralelo42.ar

A digital store crafted to bring the brand’s warmth and outdoor spirit into a smooth, grounded shopping experience.

Explore the project

E-COMMERCE

UX/UI CASE STUDY

Temu's Redesign

A redesign to bring clarity and calm into a crowded shopping experience. Making every step feel simpler and more human.

see how it flows

WEB DESIGN

UX/UI

Tresalfondo.com

Translating the soul of an independent theatre into a digital stage where storytelling, design, and emotion share the spotlight.

enter the stage

MOBILE APP

UX/UI DESIGN

Vegan Universe

A digital space for the vegan community to connect, share, and grow: guided by empathy, purpose, and shared values.

Join The community

MOBILE APP

UX/UI CASE STUDY

Terappia

Designing a bridge between therapists and patients, making mental health feel closer and easier to reach.

Get to know the project

WEB APP

UX/UI DESIGN

DiegoAndriano.com

Translating a developer’s precision into a digital space with soul, where minimalism meets meaning.

Get to know the project

About

who am I?

I used to think I had to choose between what I loved and what would pay the bills. For a long time, I did both: working office jobs while acting, doing astrology readings, or any creative work I could get my hands on.

Until one day, I couldn't split myself anymore. I needed to find something that felt true, whole, and sustainable. That's when design found me.

It started with curiosity. A small moment in Figma. I wasn’t planning a career. I was just trying to make something better.

And suddenly I was saying things like: “Could this actually be a job? Something I love, that feeds my creativity and also feeds me?”

Since then, I’ve been building my practice from that same place: curiosity, care, and the belief that design is a way to connect what we feel with what we create.

I care about how people experience things: what they notice, what confuses them, what stays with them. I believe design is a way of paying attention. And paying attention is a form of care.

Today I specialize in research, storytelling, and visual design. But more than titles, I value the questions we ask and the stories we choose to tell.

Design didn't just give me a career. It gave me a place where I can be all of who I am and help others turn questions and ideas into products that work.

TOOLBOX

Figma

Sketch

Tailwind

CSS

HTML